Just about anyone who has a business on the Internet uses article
marketing as part of their marketing efforts. Article marketing is
when a person writes an article related to a product or service
they're offering in an attempt to get more people to become their
customer.
Unfortunately not many people know the best way to
write articles for marketing.
One of the keys to writing articles is to make sure they will rank
high on the search engines. This is done through search engine
optimization. This means that the article is written using a
keyword or a keyword phrase in the article so that the article
appears when that keyword or keyword phrase is searched for. Just about everyone who writes articles knows that the articles
have to be search engine optimized, so this is followed, but the
other key for the right way to write articles is completely
overlooked. The other key ingredient is to make sure the article is
well-written, easy to read, and informative.
Too many people simply write an article as fast as they can and
pump it full of keywords or a keyword phrases and then throw it up
on the Internet. The article is not educational and has no value to
anyone. So people will find the article but they won't go any
further. Those starting to write articles should remember there are two steps
that must be taken by any potential customers. First the person has
to find the article and then they have to read it and find enough
value to want to continue to where the article directs them. There are many people who write articles but absolutely hate it.
Many of these people also have no idea how to write a good article.
Luckily there is a formula they can follow.
The first part of a good article is the title. The title should
include the keyword or keyword phrase and it should also promise to
give a benefit to the reader. For example, it might promise it will
tell them how to save money on gas or it might promise to tell them the best way to write an article (just as the title of this
article does). One thing to keep in mind is to always give people a
list or a specific number of solutions to a problem. People love
reading these types of articles. Next an introduction has to be written. This will introduce the
reader to the topic and should include a something that
will keep the people reading.
Then in the body of the article, you should give them the benefit
that was promised in the title. Make sure you give them what was
promised. If you promised 4 Ways to Save Money on Gas, then you
better give them 4 ways to save money on gas! If not, theyll get
disgusted and simply click-out of your article.
Finally, in the conclusion you should just sum-up what the entire
article was about. Some people like to make the conclusion a mirror
image of the introduction.
Many people write articles and post them on the Internet but not
many people actually know the right way to write articles. A good
article needs to be optimized for search engines and it also needs
to be well-written so that the article leads the reader to where
you want them to go.
For a course all about how to write profit pulling articles fast,
check out 30 Minute Articles.
Over the last couple of years, social networking sites have become
very popular. Millions of people flock to social networking sites
every single day. And these people keep coming back on a regular
basis. Social networking sites are both fun and addictive.
It didn't take long for Internet Marketers to realize that social
networking sites were a potential gold mine. Here were all these
people who were on one site. What a great place to pitch products
and services!
Most Internet Marketers went about selling the right way but some
of them didn't. A few people turned to spamming the social
networking sites and these people ruined it for everyone else. The
social networking sites stopped a lot of the Internet Marketing but
there is still some selling going on. However, if Internet Marketers only see social networking sites as
a place to sell products or services, then they're missing a huge
opportunity. Social networking sites are meant to bring like-minded
people together. And this is how Internet Marketers should be using
them too. Most Internet Marketers are in niches that they truly love. That's
the reason why they're successful in those niches. They have a real
passion for them. So they should take that same passion and use it
on social networking sites without a direct eye at peddling their
products and/or services. They should go to the social networking
sites and use the sites how they were meant to be used to connect
with other people who also love a particular niche. Over time, an Internet Marketer can develop a great relationship
with at least a few different people. These people will probably be
very knowledgeable about the topic that the social networking site
is built around. Once the IMer has built up a good relationship,
those people then become at the very least a good opinion on
different products and services. And one or more of those people
could help develop a great product and/or service; they could even
become a partner. Some of the most popular social sites continue to be MySpace,
FaceBook, Ryze, and Twitter. However, other social sites
such as Xanga.com, FacePaint.com, and Squidoo.com should not be overlooked. In
fact, there are new sites popping up all the time that Internet
Marketers should keep an eye out for. It often helps to be one of
the first to join a new social networking site.
In the last few years, many new social networking sites have sprung
up on the Internet. This is partially because many of the social
networking sites that currently exist are very popular. In fact,
these sites are so popular that millions of people visit them every
day. This is why Internet Marketers love social networking sites.
They are many people to market to. However, IMers need to also see
social networking sites as chance to network within other people in
their niche.
It's not easy to write sales copy. Writing high converting copy is even harder. An effective sales letter always has to begin with a great headline. The headline has to hook the potential customer and get him or her to continue reading the copy. Here are the 4 main goals to focus on when writing sales copy headlines. Unfortunately there isn't some magic formula that will automatically make every headline a great headline. Every product or service that's being sold is different and needs a different type of sales pitch. However, there are 4 main goals that you should always focus on when writing the headline. Include Urgency Every headline you write should include a certain degree of urgency. In other words, you want to get across to the reader that they need to buy what you're selling as soon as possible. If you don't create urgency for them to buy with the headline then you at least need to make it urgent for them to read the rest of the sales copy. Be Very Specific The more specific you can be with your headline the more people you'll hook. For example, don't just write that your product will make them thinner. Write that they will lose 10 pounds within the first 2 weeks. Don't just tell them your software will save them time; tell them your software will shave 2 hours off every working day. Make it Unique You need to headline to stand apart from all the other ads that the potential customer is being bombarded with wherever he or she may go. So you either need to find a unique sales point or you need to find a unique way to present that selling point. Make it Useful No one is going to read your copy if they don't think there's anything in it for them. So make sure you tell the reader why they should keep reading or why they should buy your product. This means you need to put a great hook in your headline and/or you need to include a great benefit. Often copy writers take the best benefit of a product and work that into a headline. 4 main goals to focus on when writing sales copy headlines are to include urgency, to be very specific, to make it unique, and to make it useful. If you remember to keep these 4 things in mind then you will have a strong headline that will hook potential customers and get them to at least keep reading your copy. For some easy to use powerful headline templates, visit Jim Edwards
| Author
Kim Ward of TNT Marketing....
Traffic And Tools eZine and blog, offering resources and tips to help you earn an income from home. She can be reached via email at: Toll Free: 877.878.4059 Archive
August 2010
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