To make money online and offline, being able to market effectively
is vital for success. Business owners often do not understand the
exact meaning of marketing, and one of the most common
misconceptions is confusing advertising for marketing. Listed
below are the differences between marketing and advertising.

To begin to explain the difference, we need to begin with the fact
that marketing is much larger and broader than advertising. In
fact,  advertising is a part of marketing. But there is much, much
more to marketing than advertising.

Obviously advertising is paying to get what you're selling in
front of other people. There are many different ways to
advertise.

Online there are both ways to advertise and ways that cost
money to advertise. Some of the free ways to advertise include
writing articles, writing blogs, and creating videos on YouTube.

Marketing includes everything you do and everything that's a
part of your business. So every email you send is part of your
marketing campaign.

Every forum post you make. Every Website you own, all the
content you put on the Web, and anything else you do that's
related to your business is part of your marketing. This is
especially true of the way you treat your customers. You
customer service is a huge part of your marketing.

Always remember this. Everything you do is marketing your
business. You are either helping your business or hurting your
business. So make sure that everything you do is helping you
make your business better.

When small business people mistakenly think that marketing
and advertising is the same thing, the result is a substantial
amount of marketing being ignored. Then the business suffers
because there are entire segments of marketing that aren't
being addressed.

Always remember that everything you do that's even remotely
related  to your business is part of the way other people see
you and your business. Therefore it's all part of your marketing
and should be treated as such.